How did IrishCentral cover BuyIreland.com?
IrishCentral — one of the largest online communities for the Irish diaspora, with millions of monthly readers — published an in-depth feature on BuyIreland.com in November 2012.
Journalist Daniel O'Carroll explored the concept in an article titled "Website lets you buy piece of Ireland for $50 — cashing in on Irish American nostalgia?"
What did the IrishCentral article explain about owning Irish land?
The article described how BuyIreland.com, "founded by two Limerick businessmen in 2003, offers customers a 20-year leasehold legal interest in tiny one-square-foot plots of Irish land."
At $50 per plot with complimentary worldwide shipping, the article noted that customers receive a certificate and map showing their land's precise location. IrishCentral highlighted how retailers like BuyIreland.com "help families teach children about Irish heritage and maintain connections to ancestral homelands."
The coverage on IrishCentral was particularly significant as it reached the heart of our target audience — Irish Americans who feel a deep connection to Ireland and are looking for meaningful ways to celebrate their heritage.
Read the original article:
View on IrishCentral